Brand packaging design

A certified sustainable Palo Santo brand headquartered in Guadalajara, Mexico. The purpose of the founders was to provide a medium for people to feel more aligned with themselves, portraying a small ritual of setting an intention. Clear your mind and space. Inspired by numerology, and 11:11 is a subtle reminder and wish, Once Once believes we can create our own synchronicity and spiritual presence.

The red symbol depicts Palo Santo, and the elegant and sensual flare also represents the soul. The idea behind the packaging is to create an expected experience and a silent keepsake you want to keep in your home. Botanical illustrations of the Palo Santo tree and its life stages reinforce the idea that it is a sustainable and certified product.