Miyabi Monaka wafer product packaging design adopts abstract artistic expression to carry out overall product creativity. The internal structure of the packaged products focuses on how to plan the rhythm and rhythm of the series of products, which is also the tonality that the refined product experience brings to our lives.
Similar products from other companies are usually packaged with Monaca wafers in plastic bags and bean paste in plastic bags, stacked on top of each other, then tied together with paper tape, or placed in boxes. In contrast, Miyabi Monaka’s packaging is designed to arrange sections next to each other, rather than stacking them in pairs. This resulted in an overall 2 to 1 shape (since both the monaka cookies and jelly beans are close to square), created with the realization that these were the same proportions as the tatami. Therefore, taking this Japanese-inspired concept, a more unique “tea room” design was created.
The individual packaging is designed with a tatami pattern to evoke a Japanese room. In addition to individual packaging, an independent sleeve packaging design was also come up. This makes it possible for the product to showcase traditional fireplaces, a unique feature of tea rooms, as well as (2) to create tea rooms of 2m, 3m, 4.5m, 18m and various other sizes. For example, for a tea room of 4.5 meters, we can use this sleeve as a buffer material as it is, and it functions as a half-meter-sized fireplace. For tea rooms of different sizes, the sleeves can be put over the outside of the individual packs to create a 1-mat size fireplace, in this way we can produce tea rooms of almost any size.