This is the brand launch product packaging set of “Your Life Is Here”, a rest-like lifestyle item. Inside the product package it contains a hat and a T-shirt and is the first product to be launched. Taking into account the brand characteristics of casual life wear, the design of this suit hopes that consumers can give themselves a comfortable weekend in nature.
Even if you don’t open the package, you can naturally see the brand logo such as logo and slogan through the large window on the side, while the natural and fresh pictures and brand labels in the set also attract people’s attention. The packaging idea developed a roof structure that could be fastened like a tarp by using acrylic folding poles to feel the camping atmosphere, and efficient use of space by making the packaging height relatively high so that the caps would not crumple.
