Persistence in products and caring for the environment are the beliefs of the founder of HLOIPNEE. When designing the brand’s English name, the “line” of the founder’s English name Celine, which represents the founder’s original idea, and “hope”, which symbolizes hope, were combined to create the “HLOIPNEE” brand name. “It not only reflects the founder’s insistence on the brand’s original intention, but also adheres to the creation of high-quality, environmentally friendly products to accompany consumers. It also represents HLOIPNEE’s determination to actively care for the environment in the future. The logo is composed of light dots and letters. , symbolizing the light of spirit leading the brand forward, constantly innovating and making progress, allowing consumers to enjoy products with perfect fragrance and taste, purifying the spirit and bringing relaxation.