The creativity of snack food CHOCOBURGER makes every journey full of fun. Designed to look like a fast food delivery truck, the packaging is just the right vehicle for delivering burgers, and everyone is looking for a quick energy pack on their break.
The truck was designed to be a brand icon for this product. This sentence. “In the right place, at the right time” is a statement reminding anyone to place an order for an exciting and fast new treat.
Trucks are painted yellow because yellow is an appetite-stimulating color associated with a source of energy and is widely used in the fast food industry. The image of a chocolate chip cookie replaces the wheel, conveying the concept of energy and movement.