Tea Packaging｜The Elegance of Minimalist Style

The hand drip brewing method is at the heart of Pah Ji Hue’s fruit tea branding and packaging design. This brew method is laid-back and reminiscent of craftsmanship or artistry.

So the designer opted for a minimalist style, with elegant lettering on the outer cardboard and wooden boxes, while pairing quirky illustrations on the tin cans. Fruit is featured in the illustrations to reflect the fruit tea products inside.