YouFun is a new fashionable tea brand under Hangzhou Mingbao Biotechnology Co., Ltd. The company has been focusing on tea and plant deep processing research for 20 years, integrating scientific research, production and trade. The core product of the brand is the triangular blended tea bag. YouFun is based on modern consumer demand and expands the younger tea market with the brand concept of “drinking and looking good”.
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Design Concept
The interactive design concept of “You Fun, We Fun” revolves around “fun, fashionable, feminine, matching”, and conveys the concepts of “convenience, youth, exploration, socialization”, etc., so there is a package graphic design with “rubik’s cube” as the packaging graphic. The basic transfer, the countless possibilities that the Rubik’s cube rotates, creates countless tea flavors, and reorganizes the different brown colors of each scented tea. The original leaves are connected with flowers, fruits, spices, etc., soft colors, collaged graphics, and the warm tea fragrance and multi-layered taste conveyed by the packaging. Each scented tea has unique blending data, and professional R&D blending allows consumers to remember each tea flavor.